Why startups need a social media strategy (and how to create one)

When you’re launching a startup, one of the biggest challenges is finding new customers and convincing them to care about your brand and what you can offer them.    Generating traffic leads can be time-consuming. And it can be slow to start with. That’s where social media can help. Social media is one of the […]

What is Your Site Point and Ground?

I won’t be surprised if you are not very clear about your site point and site ground. In fact, probably you may not even understand terms like site point and site ground. Site point is the output of your site which is its theme, message or purpose. Site ground is its current position vis a […]

How To Use Email Marketing With Content Marketing

Content Marketing and Email Marketing has been discussed at length in the past which include “How To Content Marketing” and “How To Email Marketing” topics. But little has been said over how to use email marketing with content marketing despite the fact that it is widely used by small businesses and all of the most […]