November 13, 2024
Why Small Business Marketers Should Embrace AI for Customer Profile Generation
In today’s competitive market, “knowing your customer” is no longer a nicety, it’s a necessity. Small businesses face intense competition, and personalized marketing is key to standing out. However, small business marketers struggle to create accurate customer profiles, leading to generic messaging, poor engagement, and missed opportunities.
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December 4, 2023
Must-Read Go-to-Market Strategy Books for Product Managers
Launching a product is exhilarating, like riding a rocket into the unknown. But without a solid go-to-market (GTM) strategy, it’s a one-way trip to a fiery crash. Fear not, intrepid product managers and marketers! I’ve compiled a list of battle-tested books to equip you for GTM glory.
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