Google is the king of search engines without any doubt and facebook is the king of Social networking. Now what will happen if they come face to face while crossing each other? That is happening right now in the technology world where internet user’s numbers are increasing rapidly across the globe and they are constantly looking for newer and smarter products. Each and every company wants to dominate most of the segments.
Google has already experimented with many social networking projects like Orkut, Buzz etc and it had a very bad experience in the this field. But it is trying relentlessly to capture the audience in this segment also. Their new launch in this segment is Google+ and it has been fairly successful. Over the last few years, internet users have evolved dramatically and they are keener in innovative and sophisticated products. Google+ is now few months old and looking in much better shape especially if you compare it with its previous offerings.
On the other hand, facebook has been increasing its customer base and applications at an enormous rate. Facebook chat and their social plugins are extremely popular. They are gradually integrating entire web in their channel. Through these plugins like facebook like and share buttons, they have increased their online presence far beyond in the internet universe and connecting to too many sites with them. It is gradually going to blur the line between a social networking site and search engines.
So in a scenario where Google is trying to get into social networking and facebook is trying to push it as more of internet application for search and web promotion, they both are standing face to face. Users are increasing but there won’t be enough appetite for one clear king of this new hybrid market. And these companies are well aware of this fact so they are doing everything to grab customer attention. Google has been doing a lot of things to promote Google+, so it will be interesting to see how world shapes in the future for these internet giants.
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