Paid Traffic-Is It Worth To Buy Traffic?

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 Paid traffic or buying traffic is not considered by most of the bloggers and small businesses but it is a good way to quickly increase traffic to your website. Ranking excellent on search engines for every keyword on planet is the most desired status by bloggers and webmasters but it doesn’t happen that way.

Paid traffic or buying traffic from various service providers could be a very effective way of getting laser targeted traffic and it can significantly improve your business.

Paid Traffic Vs Free Traffic

Search traffic or free traffic is considered best because we as a human tend to prefer free stuff over paid but that doesn’t mean, free traffic is better than paid traffic.

Paid advertising is primarily used by big corporates and MNCs which often revolve around google adwords and Facebook ads but it should be used by anyone or everyone who is looking to make money online.

Most of the bloggers and small businesses chase search engine optimization and work hard on networking to generate traffic for their website but what they don’t realize is the fact that “Time is money”, so if it took 1 year to optimize your site to get good traffic from search engines, you have lost your business in that period.

Why Paid Traffic?

Paid Traffic-is it worth to buy traffic?

Search engine optimization cannot be ignored and is must for any kind of online business but those who want to make money out of their online ventures; they also need to consider paid traffic to push their business. SEO is the answer for your long term questions but in short term, paid traffic is an option worth exploring.

Buying traffic could be a good way but you need to optimize your campaign to get best results. People often don’t consider paid traffic as an option because they don’t know how to optimize it. As a result, they end up spending too much on it without any returns.

Paid advertising strategy requires you to first do a proper requirement analysis of your business and its objective. So if you have got a product to promote then you need to do first do thorough market research.

So for example, you are promoting a affiliate products which has got good demand and there is high competition. So you have written a review post on that but not getting enough traffic because your blog is competing with sites which have got more number of backlinks to their sites or have higher authority & hence you not getting higher rank on search engines.

Buying traffic for this with a targeted campaign on google adwords could generate great results for this. Similarly if you want to sell advertising space on your site and as you know, you need higher alexa rank to get better results.

Now we all know how flawed alexa’s ranking system is, you cannot make sure that your every visitors is using alexa toolbar which is a very important factor for your alexa rank.

so if you are a new blogger, it will take months to get high rank, so you can buy traffic from providers like Revisitors (alexa traffic package) to improve your alexa rank.

So it depends upon the purpose of buying traffic. All kind of paid traffic is not equally good. So when you buy traffic from revisitors or other similar providers, don’t expect to make good sales. They are there to improve your alexa rank.

So you have to plan according to your requirement.

As said earlier, paid traffic can serve your purpose provided you understand your true need and target on certain things instead of targeting everything.

Where to get Paid Traffic?

There are varieties of paid traffic sources. You should plan your campaign based upon targeted;

• Keyword
• Location
• Interest
• Expected
• Expected ROI

Some of the best marketplaces to buy traffic or for paid traffic are;

1. Google adwords
2. Microsoft adcenter
3. Facebook ads
4. Adbrite
5. Chitika
6. Zedo
7. Admarketplace
8. Adoori
9. Revisitors (cheap packages to quickly improve your alexa rankings)
10. Kontera

Search engine optimization is great but paid traffic is the best source to provide much needed relief for your business.

I will keep updating these sources as I figure out good sources for paid traffic.

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