What are Rich Snippets – Use Structured Data For Rich SEO

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what are rich snippetsIt’s been a while since rich snippets has been displayed in SERPs and they are fairly popular. Click through rate is better for results with rich snippets and they also look attractive. Do you want your picture to be displayed along with the rich snippets in the search results? If yes, then you can verify your authorship in order to do that.

Rich snippets also contribute to search engine rankings, so they are good for SEO also. In fact, in current world it is imperative to focus on rich snippets.

What are Rich Snippets?

Rich snippets are page markup. They are type of structured data. In short, rich snippet is the little description of your post/page with additional data like review stars in search results. With the addition of these review stars and google authorship, you can significantly improve your search engine rankings and click through rates.

It has been proved that rich snippets do add great value to your blog and its content.

Rich snippets have been exceptionally helpful in drawing user attention and as user is targeted, it also helps in reduced bounce rate.

Just look at some of the Rich Snippet Examples;

what are rich snippets

rich snippets and structured data seo

How Rich Snippets work?

Google need structured data in order to create rich snippets for your post. You can help google understand your content and create these rich snippets.

Type of structured data;

  • Schema.org
  • Microformats
  • Microdata
  • RDFa
  • Data extracted by data highlighter

Google currently support rich snippet for following type of data;

  • Reviews
  • People
  • Products
  • Business and organizations
  • Recipes
  • Events
  • Music
  • Authors with profile photo

How to create rich snippets for your blog

I have used SEOPressor plugin to create rich snippet for my wordpress based blog. You just have to enter the information in the given field and it will create rich snippet for you.

You can also verify google authorship using this awesome plugin.

SEOPressor is primarily a on page seo plugin which is best in class. To read about it’s features and benefits, read SEOPressor Review.

If you are looking to integrate Rich Snippets Code using some other mean, then you need to pick your language. Microformat is the most widely used among webmasters to create rich snippet for their sites but most of the blogger use plugins like SEOpressor to achieve it as it is less cumbersome and quick.

How to Test Rich Snippets

You can use Google webmasters tool to test if rich snippets are working for your site. Simply login to your webmasters account and navigate to other resources under optimization. There you will find rich snippet testing tool.

Google Webmasters> Optimization> Other Resources> Rich Snippet Testing Tool

rich snippets testing tool


Structured data and Rich snippet is the future of SERPs. It will decide how information is displayed on search engines. As mentioned earlier, you can use Google Snippet Tool.

Officially it not suppose to make ground breaking difference in SEO but on page seo has become a major factor in search engine rankings and structured data is all about optimizing your content in order to make it more readable for search engines like Google. Therefore it is bound to have positive impact on your rankings, directly or indirectly.

Rich snippets are playing major role in current Google rankings and for most of the queries you run on it, you will find results with Google authorship and rich snippets. It is the biggest evidence of its growing importance.

You should use Google webmasters tool to ensure that your site is compatible and rich snippets along with google authorship is working for your blog. It is essential for bloggers.

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About akhilendra

Hi, I’m Akhilendra and I write about Product management, Business Analysis, Data Science, IT & Web. Join me on Twitter, Facebook & Linkedin


  1. Hello dude, really like this concept. I did not know much more about Rich snippets but the allocation you did here makes me knowable about this issue. Thanks 🙂 🙂

  2. My first question was, “yeah, what are those rich snippets and what do they contribute”. After reading this, I was like, “I gotta try that one out!” Haha! Way to go! 🙂

  3. Never heard about it before. Thanks for explaining it to us. I feel like a java man knowing nothing. Thanks to you, I’m evolving. 🙂

  4. Wow! Good one right there! Two thumbs up for sharing such an informative post! 🙂 Thanks!

  5. Thanks for sharing this, Your blog is very informative. I will definitely make it a try one of these days. Thanks for sharing this to us.

  6. Oh, okay. So that’s what rich snippets are. I wouldn’t know if it wasn’t because of you. Thanks! 🙂

  7. Hi akhilendra,

    Do you know how to do for blogger? I manage http://www.ebook-addict.com and looking for it.


    • You can integrate Google+ in blogger by linking it your account. Just click on settings and navigate to Google+. I am not sure about other parts as i don’t use blogger. But i will try to gather some information on it and will share it with you.

  8. It does makes sense to use it because it makes search results organized making a reader on your page.

  9. Hi akhilendra,

    Thanks for the tut. Rich snippets really attract more organic users. I’ve not yet tried SEOPressor, but i’ve heard many good reviews about this plugin. I’ll try soon.

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