Online marketing has been the buzz for quite some time now. From bloggers to small businesses, large corporations to politicians, everybody seems to be running after this. Online marketing is also yielding results for them which are measurable and more than that, instant.
So online marketing is the big thing and if you can conquer online world, then you can conquer the world itself.
Marketing has been the crux of any kind of businesses or activity.
Online Marketing For Businesses
Online Marketing For Business
Online marketing which is also known as internet marketing & emarketing is simply the process of promoting a product, service or company on internet.
In last U.S elections, candidates and parties were seen marketing and endorsing themselves on Twitter and other social networking sites like Facebook.
Idea is to communicate with the masses. Online world is easier to travel and within minutes you can send the message across entire world. So it is easier for you to communicate from one part of world to someone sitting miles away.
As pace of communication is instant, you get the instant results, also.
In my last post of “Marketing with blog-idea for business growth”, I have talked about how businesses can use blog for marketing their products, services and business ideas.
Similarly you can use social media in collaboration with blogging to take your branding to the next level.
You must use social sites like Facebook, Twitter, Google+, Stumbleupon, Linkedin and other similar sites to share and promote your company’s blog posts.
You should also look at video blogging if possible for you and your niche. Youtube is one of the biggest search engine in the world. If your niche allowed, then you can simply create videos related to your niche and use it to promote your business and blog. Read more about how to optimize and promote videos.
Email marketing is another extremely crucial part of online marketing. You should use your blog and Facebook fan page to collect emails for your business. You should communicate to them at a consistent interval and convey them about news, products and any announcement related to your company. If you are new to email marketing, then I will suggest you reading “How To Set up your Email Marketing Campaign”.
You can use service providers like Getresponse and Aweber to power your email marketing needs.
You should also focus on getting free traffic from search engines like Google and Bing. Process of optimizing your blog for search engine is called search engine optimization. If you want to know about seo, read;
So to consolidate the points we have discussed so far, you need to focus on online marketing and you should rally around;
- Blog
- Video blog
- Social media marketing like facebook marketing, twitter marketing, etc.
- Email marketing
- Seo
Online Marketing Strategies
Online marketing is a key to online and offline businesses in the current world. Even if you are a real estate agent or a law firm which primarily operate offline, you need online marketing. In case of online businesses, online marketing is the only way forward. For example if you are managing a online shopping site, the only way you should reach out to your customers is by online means.
But it is a highly crowded place out there so you need specific skills and strategies to assert your presence on online world. There are no universal rules of marketing when it comes to online marketing vis a vis your business.
You need to customize your online marketing campaign as per your business, market segment, customers, geography and any other factors influencing it.
One of the best way to exploit online world to the maximum would be to focus on social media sites using your blog. Facebook has got more than a billion users and if you can get even 1 percent of those users, you can do wonders. But as mentioned earlier, it is a highly competitive market and you should always get it right.
Remember, it is related to your brand. You cannot afford to wait and also, you cannot afford to do it incorrectly because once your brand is tarnished. It is extremely hard to recover from there for a brand even if a individual can manage.
If you really want to exploit Facebook then I will suggest you to invest in FBInfluence which is a full fledged Facebook marketing course adequate for those who are looking to use it in a best way. It talks about how to use Facebook where it walks you through the basics to “how to create a killing fan page” which is must for using Facebook for online marketing purpose.
Similarly, you can also think of focusing on Linkedin as it contains the cream of all segments and professionals of all kind. To learn about Linkedin Marketing, you can use Linkedinfluence which is equally good for Linkedin.
If you can manage to exploit Facebook and Linkedin then you can use your fan base their to promote your Twitter and Google+ profiles thereby resulting in a overall powerful online presence.
So finally you need to focus on these pointers in order to come up with the best online marketing campaign for your business;
- Create a attractive and easy to navigate blog (Read: How To Make A Money Making Blog)
- Update your blog regularly with fresh, high quality and informative content. (Read: Marketing with Blog- Idea for business growth)
- Generate traffic from search engines (Read: SEO Tips for Free traffic)
- Online Marketing Research (Read: Market Research in Internet Marketing & Keyword Research)
- Create a Email Marketing Campaign (Read: Email Marketing Tips in addition to the post mentioned above)
- Social Media Marketing (Read: FBInfluence Review)
Online Marketing Summary
As mentioned earlier, there is no quick fix for online marketing results but you need to put efforts and correct tools in order to extract most out of it. You need to invest in your business. Financial investment is not much and more than that, you need to invest yourself into it.
You should improve your communication skills. Try to use pictures and videos in adequate amount on your blog so that you can create correct message across. Online marketing for business is essential and no business entity can expect to survive in current world without mastering online marketing strategies.
If you have any doubt or need any help, please leave your comment.
Sharing is caring so don’t forget to share it on social sites like Facebook, Twitter, Linkedin, Google+ or any other site which you prefer and use.
About akhilendra
Some businesses opt out of integrating social media platforms into their traditional marketing regimen because their employees dislike such isolated online environments. There are also specific corporate standards that apply when interacting online.
Does this type of technique is really good to use?,,
or using software is more effective to use?
Can you specify your question James? that will help in answering that.
I wish somebody had guided me this way like you have explained with graphics. With increasing competition it has become increasingly difficult to execute online marketing. Thanks for the informative share.
Thanks Fatima for your kind words.
A brilliantly written post!!! Online marketing is the talk of the town, you take any business, big or small, online marketing is what keeps it going. SEO is the hands-on online marketing technique, with a number of changes taking place on everyday basis. Email marketing is now becoming one of the popular technique. Thanks for the share.
“You must use social sites like Facebook, Twitter, Google+, Stumbleupon, Linkedin and other similar sites to share and promote your company’s blog posts.” – Yes, this crucial indeed. Social media platforms are your bridge to the masses. It is also a good way to get some feedbacks from the users of your products or services.
I’ve been focusing on video blog making this season.
That’s one thing that I haven’t done yet. I am excited what will be the results for that.